Magazine article Marketing

Future Present Perfect

Magazine article Marketing

Future Present Perfect

Article excerpt

New presentation technology will allow more flexible targeting and interactive audience participation.

In this information technology age it's very easy to feel that if you aren't using the latest state-of-the-art software and hardware to produce your busines presentation or conference, then somehow you're missing out. However, the reality is very different.

Information technology has not yet taken over in the world of business presentations. We may be using increasingly sophisticated equipment, but we are still basically projecting images onto screens.

Sophisticated graphics, computerised lighting desks and digital sound have all been around for some time. Multimedia can be very complex but it is really nothing new to the business presentations arena.

In this context IT is all about being able to provide information that's relevant to the audience and being able to gain information from them -- at a speed and volume that was inconceivable a decade ago.

True information technology, such as interactive computer networks, means that communication can be two-way. Audiences can be asked to participate in the even and their opinions can be gained.

The beginnings of this use of IT can be seen in the DTI's "Winning in the '90s" roadshow which Crown designed as a state-of-the-art interactive event.

Every visitor to each roadshow presentation is provided with a networked laptop PC. Each person keys in his or her own areas of interest and the presentation then changes each time depending on the input and the requirements of the delegates. …

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