Magazine article Management Today

MT Masterclass

Magazine article Management Today

MT Masterclass

Article excerpt

Monetisation

What is it? How restrained. 'For f***'s sake!' might be a more reasonable introduction. If you haven't heard of monetisation, do add it to your meetings bingo card, because it should count for a triple-word score when it comes up in a presentation or strategy get-together Monetisation is the process by which you start making money out of your activities. It's more than just a question of selling: monetisation involves spotting a way of generating revenue from something that people like doing - charging for it, in other words. That's the beauty of capitalism.

Where did it come from? During the happy, innocent days of web 1.0, monetisation was the trick so many hopeful web warriors failed to pull off. Sure, those websites were pretty, offered enticing images and sometimes even worked - but nobody was buying. Whether it was high fashion or pet food, it turned out that monetisation was easier to say than to do. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.