Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Advertising & Promotions Monitor

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Advertising & Promotions Monitor

Article excerpt

HEALTH/BEAUTY AIDS

Procter & Gamble

Alex Keith

GM/Anti-Perspirant

1 Procter & Gamble Plaza

Cincinnati, OH 45202

513-983-1100

www.secret.com

Signs music starts Rihanna and Nicole Scherzinger of The Pussycat Dolls to promote the expanding Secret anti-perspirant brand to young women. As part of the marketing arrangement, The Pussycat Dolls released their single "Winning Women" as a free download via the Secret.com website. New products from Secret include the Secret Scent Expressions line which features global scent options such as Jasmine Orient and Kuku Coco Butter. (The Pussycat Dolls, Jeff Haddad, Manager, pussycatdolls@jhmgmt.com; www.pcdmusic.com)

ONLINE

Real Girls Media

Rebecca Weeks

Director of Business Development

795 Folsom St.

1st Floor

San Francisco, CA 94107

415-848-2600

rebecca@realgirlsmedia.com

www.realgirlsmedia.com

Taps social networking site DontDateHimGirl.com to add dating and relationship content to its websites. DontDateHimGirl.com will provide content on topics of love, sex, dating and relationships to DivineCaroline.com, the flagship site of Real Girls Media. The site supports content as well as forums that allow users to post and share stories and experiences. (DontDateHimGirl.com, Tasha Cunningham, CEO, P.O. Box 011964, Miami, FL 33101; 305-335-8466; tasha@dontdatehimgirl.com; www.dontdatehimgirl.com)

Greenstone Media

Jim LaMarca

VP Operations

200 W Mercer St

Seattle, WA 98119

206-283-6200

advertise@greenstonemedia.net

www.greenstoneradio.com

Inks a deal with Modavox to provide content for the new online VoiceAmerica Women's Network. Modavox, which delivers content to desktops and Internet-enabled devices, will distribute VoiceAmerica as well as sell advertising and sponsorships. …

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