Magazine article Information Today

Bowker Reed Releases Multi-Purpose Reference & Marketing Tool

Magazine article Information Today

Bowker Reed Releases Multi-Purpose Reference & Marketing Tool

Article excerpt

*Bowker*Reed Reference Electronic Publishing is introducing Publishing Market Place Reference PLUS, a multipurpose CD-ROM marketing and reference tool that provides easy access to definitive information on publishers, booksellers, distributors, and suppliers.

Publishing Market Place Reference PLUS contains the 1994 editions of classic R.R. Bowker directories previously featured in Library Reference PLUS, as well as the World Guide to Libraries, and over 100,000 electronic addresses for schools and service organizations, as well as mailing label capabilities for select databases.

The production disc features:

Libraries--83,000 unabridged profiles from the American Library Directory and the World Guide to Libraries.

Booksellers--32,000 listings for bookstores and antiquarian book dealers found in the American Book Trade Directory.

Publishers--79,000 companies cited in Publishers, Distributors, and Wholesalers.

Electronic Addresses--103,000 SANs (standard address numbers) for schools and service organizations.

U.S. & International Services & Suppliers--16,000 records for publishers, printers, sales and media services, distribution and editorial support services, literary agents, trade associations, awards, professional resources, and much more from Literary Market Place and the International Literary Market Place. …

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