EIU Launches International Electronic Publishing Program, Reveals Survey Results

Article excerpt

The Economist Intelligence Unit (EIU), the business information arm of the Economist Group, is entering the electronic publishing arena with the launch of a new range of electronic information services designed to provide international executives and their staffs with timely access to cross-border business analysis. The EIU, which already services over 80 percent of Fortune 500 companies, has recently set up a New Media division. Based in New York, EIU Electronic Publishing will market the company's range of country, regional, industry, and management information in a variety of electronic formats--CD-ROM, online, direct local area network (LAN) feed, fax delivery, and microform.

The EIU is extending its publishing strategy to meet the needs of a market in which the level of business information received electronically will double by 1996, according to a recent worldwide survey of over 400 companies carried out for the Economist Group. EIU Electronic Publishing is now developing its offer for the $3.5 billion online business information market. A new service--EIU Direct will feed regularly updated EIU business information directly into customer local or wide-area networks.

Other online initiatives will include wider availability of EIU publications through FT Profile, M.A.I.D., Dialog, and Mead Data Central, plus customized country monitoring services delivered via Reuters Business Briefing, Global Report, and Bloomberg.

To target the $500+ million CD-ROM disc business information market, the EIU has formed partnerships with CD-ROM industry leaders. A five-set series of EIU regional business intelligence products in disc format has just been released through DIALOG OnDisc, while the EIU's Country Reports, Country Forecasts, and international business newsletter will be produced on disc with SilverPlatter Information.

New Directions in Electronic Business Information

The results of a survey carried out for the Economist Group reveal that the level of business information received electronically will double over the next two years. Currently about 24 percent of business information is received electronically by survey respondents. More than half believe that receiving business information in an electronic format is "important to their organization." Seven in ten cite the "ability to select and manipulate data" and "timeliness of data" as major benefits of receiving business information electronically. …


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