Magazine article American Banker

Visa Exec Sees Need to 'Keep Pursuing Changes.' (Visa International, Richard Bialek) (Brief Article)

Magazine article American Banker

Visa Exec Sees Need to 'Keep Pursuing Changes.' (Visa International, Richard Bialek) (Brief Article)

Article excerpt

Part of the pleasure for Richard Bialek in his new role with Visa International is getting to explore another part of the country.

The is not meant to downplay the need to mine new parts of the consumer credit business," a constant preoccupation at the San Francisco-based card association.

"We are trying to achieve some balance in building on our core successful business," said Mr. Bialek, who moved from Chicago in the fall to become senior vice president of consumer credit products.

"The idea is that you need to keep pursuing changes even when things are going well."

For that is sure to be meager leisure time the San Francisco Bay Axea beckons.

"My family gives me excuses to do fun things, such as hiking," said Mr. Bialek, who is married and has three daughters. "We've already seen die North and Texas, and now we're trying the West Coast. We're very excited about that."

Mr. Bialek has been on the job at Visa since September. The 37-year-old Chicago native handles classic card and general brand development activity, including Visa Gold and other consumer Product initiatives.

He had worked for Ameritech in Chicago since 1988, initiating its cobranded bank credit card/telephone calling product. Previously, he was based at GE Capital in Stamford, Conn., organizing the start-up venture leading to Monogram Bank and implementing its private-label card product and portfolio strategy.

A graduate of both Harvard College and Harvard Graduate School of Business, Mr. Bialek managed credit and credit marketing while creating a mail-order business for Neiman-Marcus in Dallas. …

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