Magazine article Marketing

Marketing Mix: We'll Call You - Subway

Magazine article Marketing

Marketing Mix: We'll Call You - Subway

Article excerpt

Our local gym is so pricey we can't pass up the chance of a Fitness First pass. How do we qualify?

Subway Good afternoon, Subway.

Mktg I've heard you're doing a deal with Fitness First to get a week's gym membership. Can you tell me a bit more about it?

Subway Can you tell me where you're calling from and what it's regarding? Not what it's regarding, but where you're calling from and the nature of your call, I suppose.

Mktg I just want to find out about the deal.

Subway Sure, OK. Can you just bear with me one moment?

Mktg Yes (Mktg holds).

Subway Hi there. When you buy a Light Lunch for pounds 2.99, you get a free five-day gym membership pass. In the UK, it's at Fitness First, and in Ireland it's at Jackie Skelly Fitness.

Mktg And when do I have to use the pass by?

Subway I'll just get the information. OK, the promotion is from Wednesday 9 May ending on Sunday 8 July. The actual time you have to use the membership? Can I put you on hold for just one moment?

Mktg Yes (Mktg holds).

Subway Hello. Sorry to keep you waiting. Can I take your number? I need to double-check on this.

Mktg Don't worry. But can you tell me what the Light Lunch is? …

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