Magazine article Marketing

Replica Kit Ban Impact to Widen

Magazine article Marketing

Replica Kit Ban Impact to Widen

Article excerpt

The Portman Group's voluntary ban on alcohol sponsorship on children's replica sports shirts will not only create a headache for drinks brands, but may also have implications for sponsors from other sectors.

'Any sector such as alcohol, fast food or gambling will be looking at increasing restrictions,' said Nigel Currie, chairman of the European Sponsorship Association.

Football clubs with gaming brands as shirt sponsors include Tottenham Hotspur (Mansion) and Middlesbrough (888.com).

The ban will affect numerous clubs, including Liverpool (Carlsberg), Everton (Chang Beer) and Scottish Premier League clubs Rangers and Celtic (both Carling). The ban covers any new or renewed tie-up agreed after 1 January 2008. This means that Liverpool will not be affected for three years, having renewed its deal with Danish brewer Carlsberg last month. However, insiders say that the club may remove the brand' logo from children's shirts voluntarily if consumers demand it.

Children's county cricket products will be affected by the ban, with Surrey, Kent, Gloucestershire and Essex among the clubs tied in to shirt sponsorships with alcohol brands. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.