Magazine article Marketing

Digital: Red Bull Builds F1 News Site

Magazine article Marketing

Digital: Red Bull Builds F1 News Site

Article excerpt

Red Bull is launching a digital drive to keep Formula One fans up to date with the progress of its teams during the F1 racing season.

The energy-drink brand has briefed Hi-Res to develop a website that will act as the online home of The Red Bulletin, the 'nearly independent F1 newspaper' that is distributed at each Grand Prix.

The Red Bull website will provide racing fans with the latest news on the brand's F1 teams - Red Bull Racing and Scuderia Toro Rosso - as well as insider information and exclusive footage from the pits. It will also feature 'track walks' with Red Bull drivers David Coulthard and Mark Webber.

Red Bull has revamped its F1 sponsorship strategy, removing all branding from its cars in favour of allowing racing fans to pay pounds 10 to have their picture appear on the chassis during the forthcoming British Grand Prix. All of the proceeds from the initiative will be donated to Wings for Life, a charity that supports those affected by spinal cord injuries. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.