Magazine article Marketing

80s

Magazine article Marketing

80s

Article excerpt

The 80s was a decade of conspicuous consumption which we haven't seen before or since. Taste and choice were the order of the day. Suits became costumes, barbers became hairdressers, ugly ducklings became swans. The expense account lunch also entered a new age. In the 70s, it was conventionally somewhere posh. My idea of a good lunch was a somewhere like L'Etoile on Charlotte Street, which was very French and looked as if it hadn't changed for 40 years. But, in the 80s, the possibilities became dizzying.

There was the now deceased Melange in Covent Garden. The walls looked as if they had been attacked by a sledgehammer and the tables came with paper tablecloths and coloured crayons so the creative clientele could doodle.

Here and elsewhere the marketer drank a lot of champagne, much of it good stuff like Bollinger or Veuve Clicquot. But the really great issue for people was whether to opt for the depth charge or lighter bubble: Perrier or Badoit.

Now there was a category no one would have believed possible a little over a decade ago. The idea that humble people would be coming home with bottles of water, when they could get it free from the tap, seemed inconceivable. …

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