Magazine article Marketing

Adwatch: Admiral Insurance - 'Multi-Car Couple'

Magazine article Marketing

Adwatch: Admiral Insurance - 'Multi-Car Couple'

Article excerpt

Why did I agree to do this? Simon Butler (my other half in the creative director role here at Grey) is away on holiday, and the workload has quadrupled.

I've been meaning to watch the ads from this week's Adwatch table for two days now, but I just haven't had the time. It's lunchtime and either I watch 20 executions or ring around for yet more insurance quotes on my new car.

So, ads or call centres in Glasgow? Ads or waiting in a 'your phone call is important to us, please hold' queue? Ads it is then.

By complete coincidence, the first ad on my list is for Admiral motor insurance. So I'm definitely in the target market. Now, I don't know if you've seen this particular commercial, but it involves a guy who looks like Lord Nelson, only with a full complement of limbs and eyes. He also has a talking parrot. Obviously.

What happens is as follows: the Admiral informs us that Andy and Jane have two cars in their household and that they have to go to the expense of insuring them separately. …

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