Magazine article Marketing

Marketing Mix: We'll Call You - Land Rover

Magazine article Marketing

Marketing Mix: We'll Call You - Land Rover

Article excerpt

Mix is proud to buy British and has just purchased a Land Rover But what's this we hear, the marque may be sold off?

Land Rover Good afternoon, Land Rover, how can I help you?

Mktg Hello, I recently bought a Land Rover and saw on the news that the company might be up for sale. Does this mean parts will be more expensive or I won't be able to get them?

Land Rover I haven't got anything to tell you at the moment I'm afraid, sir. We came to work this morning and found out the same thing. We've heard the media speculation that it is being sold off, but we are waiting for something to come out, so at the moment I can't actually say yes or no.

Mktg Why is it being sold off?

Land Rover I've no idea. All I know is the media speculation about Land Rover and Jaguar being sold off by the Ford Group.

Mktg Hasn't Ford recently sold off Aston Martin?

Land Rover Yes, it has.

Mktg Is this related to that?

Land Rover Not that I know of.

Mktg Might Land Rover end up in Chinese hands like Rover?

Land Rover Brrrr, don't know - I can't tell you anything at the moment. As I say, as soon as something is found out, Land Rover should make a public announcement.

Mktg I bought one because it's British and I'm worried about what it means for my car. …

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