Magazine article Information Today

Unisfair: A Virtual Business World

Magazine article Information Today

Unisfair: A Virtual Business World

Article excerpt

Move over, Webinars and distance learning, and make room for the virtual events that are coming to a computer near you. Unisfair is launching its Virtual Events for Enterprise, which rolls interactive conferences, trade shows, and online seminars into one state-of-the-art package.

Unisfair bills it as a virtual event solution that combines elements from Web-Ex, LinkedIn, and Second Life for today's busy businessperson. Brent Arslaner, Unisfair's vice president of marketing, sees this solution as a "businessperson's approach to Second Life, offering rich media and networking capabilities that simulates face-to-face interactions." Users such as IBM, Penton Media, and TIBCO Software have created events for employees and customers. Virtual conference attendees can stroll through the exhibition hall with an array of vendor booths, step up to a specific booth for additional information that they can either read then or download for later use, or ask specific questions via an instant messaging/ chat function. Or users can step into the conference hall for the keynote or join a virtual group of colleagues in one of the appointed lounges to network and exchange virtual business cards.

"It's an appealing environment," said Arslaner. …

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