Magazine article Marketing

Marketing Mix: We'll Call You - Currys

Magazine article Marketing

Marketing Mix: We'll Call You - Currys

Article excerpt

Mix wants a new DVD player, but can't decide between a Blu-Ray and HD DVD machine. Can Currys help?

Currys Hello, you're through to Currys, how can I help you?

Mktg I want to buy a new DVD player and don't know whether to go for a Blu-ray or a HD DVD machine. What do you suggest?

Currys Let me put you through to someone who's a bit more technical than I am. What's your closest branch?

Mktg I'm not sure; Hammersmith?

Currys I'll transfer you to someone in that branch now (Marketing holds for five minutes).

Currys Hello, you're through to Currys Hammersmith. How can I help?

Mktg I want to know whether I should buy a Blu-ray or a HD DVD player.

Currys Well, it looks like Blu-ray is the format that will win because all the big movie companies are backing it and Blockbuster is planning to put in a massive order for rental DVDs. We do stock both types, though. You can get a HD DVD for pounds 499 and a Blu-ray for pounds 900, but if you buy a PlayStation3, you get a Blu-ray player included.

Mktg Do you think we are going to see a repeat of the VHS/Betamax situation in the 80s where one model quickly became obsolete? …

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