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Poll: Bloggers, Citizen Reporters to Play Key Role in Journalism's Future

Magazine article Editor & Publisher

Poll: Bloggers, Citizen Reporters to Play Key Role in Journalism's Future

Article excerpt

A new We Media/Zogby Interactive poll has found that most Americans think blogging and "citizen journalism" will prove vital to journalism in the future.

The national survey of 5,384 adults found that 55% thought blogging was an important aspect of American journalism in the future, while 74% said they believed amateur "citizen" reporters would play a key role.

When asked about the impact of the Internet on journalism, 53% said that Web-based media provided the most opportunity for the future of journalism. 72% of respondents said they were "dissatisfied" with the quality of journalism in the U.S., but 76% thought that the Internet's overall effect on the quality of journalism has been positive.

The poll also surveyed 77 members of the media at the recent We Media conference in Miami, finding that 55% of these media insiders were "dissatisfied" with American journalism today, while 61% thought that the media is out of touch with what Americans want from their news. 86% of those media industry insiders polled said that bloggers would be key to the future of journalism.

"We are now seeing mainstream acceptance of what we call the Power of Us -- the value, credibility, and vital expression of citizen and collaborative media," said Dale Peskin, a managing director of iFOCOS, the organization that conducts the annual We Media conference, in a statement. …

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