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NAA: Online Ad Revenue Keeps Growing -- but Print Sinks

Magazine article Editor & Publisher

NAA: Online Ad Revenue Keeps Growing -- but Print Sinks

Article excerpt

Online newspaper advertising keeps growing at a nice clip, according to the latest data from the Newspaper Association of America. During Q4 of last year, online advertising advanced 35% to $745.5 million. In the previous quarter, online advertising increased 23% to $638.3 million.

While newspaper Web sites continue to make revenue gains, it has not been enough to offset the declines in print advertising, which fell 3.7% to $13.2 billion during Q4. Taking online advertising revenue into account with print, Q4 ad revenue slipped 2.2% to $14 billion.

Online ad revenue still represents a small piece of overall ad revenue though that percentage is expected to rise. John Sturm, NAA president and CEO, said in a statement "the latest data show that on average, spending on newspaper Web sites accounted for 5.4% of all newspaper ad spending."

For print advertising during Q4, the national category declined 3. …

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