Magazine article Editor & Publisher

PAULINE'S PICKS: Utah Newspaper Uses Multimedia in Large, Small Doses

Magazine article Editor & Publisher

PAULINE'S PICKS: Utah Newspaper Uses Multimedia in Large, Small Doses

Article excerpt

Today we head out to Ogden, Utah, to take a look at how the Standard-Examiner is incorporating multimedia into its daily report -- and there's a lot of it.

The paper uses multimedia to complement print stories that, for the most part, are only available to subscribers of the Standard-Examiner's print or digital editions. Refers in the print edition direct readers to videos, audio, polls, and podcasts on the Web site. Conversely, at the end of a video, there's a reference to the print story it's based on and the date of the issue in which it appears. (Only subscribers can read the print edition online.)

On weekdays the Standard-Examiner produces a three-minute, daily news video round-up, the purpose of which is to draw readers to the print edition. The paper has an arrangement with a local cable station to run them.

One great feature is a multimedia piece the Standard-Examiner put together about the historic Windsor Hotel. The hotel, which was built in 1908, is being renovated. …

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