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New Study Puts Newspaper Growth at 0.7% in Next Five Years

Magazine article Editor & Publisher

New Study Puts Newspaper Growth at 0.7% in Next Five Years

Article excerpt

The newspaper industry in the United States is expected to grow at a compound annual growth rate (CAGR) of 0.7% for 2007-2011, according to latest forecast from PricewaterhouseCoopers. Globally, the industry is expected to expand at a CAGR rate of 2.1% for the same period.

In the U.S. over the same five-year period, advertising spending will grow at CAGR of 1.1% from an estimated $48.5 billion in 2007 to an estimated $51.9 billion in 2011. The principal growth driver over the next five years will be the Internet. The research firm believes the newspaper alliances with portals such as Google and Yahoo! will help boost spending.

Print retail advertising, according to the newspaper chapter in PWC's Global Entertainment and Media Outlook for 2007-2011, is expected to stabilize in 2009. In 2011, retail advertising is expected to total $23 billion, up from $22.1 billion in 2006, a 0.7% CAGR increase.

Print national advertising is forecasted to decline from an estimated $7.1 billion in 2007 to $6.3 billion in 2011. Print classified advertising is expected to fall slightly at a 0.8% CAGR decline from an estimated $16.2 billion in 2007 to $16.3 billion in 2011. …

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