Magazine article Information Today

MatriX Fills the Internet Publishing Gap

Magazine article Information Today

MatriX Fills the Internet Publishing Gap

Article excerpt

Talk of information highways has caught the imagination of the business world, politicians, and the public alike. However, those looking to publish their data on the Internet face a notoriously slow, insecure, and often unreliable environment.

This is why Learned Information (Europe) Ltd., part of the VNU media group, has unveiled its own Internet division tailor-made for publishers wishing to effectively reach an audience of millions.

MatriX Publishing Network launches an alliance with British Telecom to provide unprecedented connectivity--enough to support full multimedia including sound and video. It is also at the forefront of offering new transaction, billing, and encryption technologies--aimed at providing businesses with the security they need on the Internet. And for publishers, MatriX offers a service specifically designed to help them author, share, and sell their data.

"Even though the prospects are exciting, it is hardly surprising that content owners are cautious of the Internet," says Charles Ashley, director of MatriX. "It takes a lot of time and resources to come to grips not just with the technology but also where the business opportunities lie. Unless you know what you are doing, security is at best haphazard. It is also a challenge to keep the attention of the right kind of audience, with electronic publications that are effectively designed, organized, and structured. Matrix can help in all these ways."

MatriX will focus particularly on the World Wide Web, but will also facilitate publishing by means of other Internet software, such as Gopher, and portable document formats such as Adobe Acrobat and its rivals. It can help customers set up document authoring workgroups. Above all, it will manage their data securely on fail-safe computers connected to the new BTnet Internet service.

Instead of publishers having to recruit specialist staff, MatriX can manage databases on their behalf on high-speed Internet backbone links. …

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