Magazine article Information Today

TimesFax, the Daily Digest of the New York Times Appears on the World Wide Web

Magazine article Information Today

TimesFax, the Daily Digest of the New York Times Appears on the World Wide Web

Article excerpt

TimesFax, the digest of news from The New York Times, has made its debut on the World Wide Web. Timesfax/Internet Edition is an electronic version of the news summary sent to hard-to-reach places in the world 365 days a year by The New York Times Information Services Group. TimesFax is marketing this edition in cooperation with The Interactive Connection, a New York-based interactive media company that is maintaining a dedicated server for the project.

Like the TimesFax editions delivered daily by fax or satellite to 150,000 people worldwide, the Internet Edition consists of eight pages of news from The Times. However, this edition has additional features, including a welcoming Web home page and interactive messages from three blue-chip advertisers who created special promotional pages.

The advertisers are American Home Products' Advil. the American Management Association (AMA), and AT&T. Each advertiser has in icon with its logo displayed on the home page, as well as a one-sixth page insertion inside the publication. Readers can click on any of the icons to be linked with promotion and service information from the advertisers.

"Since its inception, TimesFax's mission has been to innovate and provide a timely digest of The New York Times to travelers and people living in distant locations," said Patricia Ecke, TimesFax's publisher. "We see the World Wide Web as another exciting `destination' where TimesFax can provide a valuable service to both readers ad advertisers."

Net surfers can access the Internet Edition home page by typing: http:// nytimesfax.com. The programs needed are NCSA Mosaic or comparable Web browser software, and the Adobe Acrobat "reader," the TimesFax document platform. Users who don't have the Acrobat reader can download it from the home page without charge.

The Internet Edition will be posted by midnight New York time, soon after The Times is published and copies of the newspaper are arriving at newsstands. After going to the home page, readers may peruse or print the eight pages of news, business stories, and sports from The Times--plus a recent crossword puzzle. The pages have the same appearance as the hard-copy versions of TimesFax, although stories can be accessed using keywords. For example, type in "President Clinton" and the first story mentioning the President will appear on screen.

The interactive advertising component of Timesfax/Internet Edition also sets it apart from the hard-copy versions. …

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