Magazine article Editor & Publisher

NYT Co. Ad Revenues for May Down 8.5%

Magazine article Editor & Publisher

NYT Co. Ad Revenues for May Down 8.5%

Article excerpt

The New York Times Co. said its advertising revenues from continuing operations dropped 8.5% in May, while overall revenues decreased 5.8% from May 2006.

At its flagship New York Times and other properties in the New York Times Media Group, ad revenues plunged 9.1%, with decreases across the national, retail, and classified categories.

The Times Co. said national decreased on weakness in entertainment, transportation, technology, media and telecommunications advertising, which offset growth in the financial services, hotel, alcoholic beverage and corporate categories. Retail decreased on softness in fashion/jewelry, home furnishing store, mass market and department store advertising.

New York Times Group classified advertising revenues decreased as weakness in real estate and automotive advertising offset gains in help-wanted advertising.

At the New England Media Group, which includes The Boston Globe, advertising revenues dropped 8.8%.

New England's national ad revenues fell softness in the banking, financial services, clubs/concerts, and travel categories that offset increases in pharmaceutical/packaged goods and telecommunications advertising. …

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