Magazine article Editor & Publisher

Reuters Planning 'Financial MySpace'

Magazine article Editor & Publisher

Reuters Planning 'Financial MySpace'

Article excerpt

The British Broadcasting Corp. said Friday that it has signed a deal with Google Inc.'s YouTube that will allow the popular Web site to show excerpts of the broadcaster's news and entertainment programs.

The BBC will offer three branded channels on YouTube, the video-sharing Web site bought by Google last year, in a bid to raise its profile and drive extra traffic to its own Web site.

The broadcaster did not reveal the financial terms of the agreement but said it will also get a share of the advertising revenue generated by traffic to the new channels.

BBC Director General Mark Thompson said that YouTube was "a key gateway through which to engage new audiences in the U.K. and abroad." YouTube attracts an estimated 70 million viewers each month.

One new channel, "BBC Worldwide," will show clips from hit BBC programs including motor show "Top Gear," spy drama "Spooks" and the nature documentaries presented by David Attenborough.

A second entertainment channel, "BBC," will show clips and short features such as video diaries of actors on the popular "Dr Who" TV series.

The third channel, "BBC News," will show news from the BBC's commercially operated international news channel of the same name.

Both BBC News and BBC Worldwide will be carry advertising. …

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