Magazine article Editor & Publisher

'WSJ': Newspaper Downturn Goes from Bad to Worse

Magazine article Editor & Publisher

'WSJ': Newspaper Downturn Goes from Bad to Worse

Article excerpt

We knew it was bad, but an article in the Wall Street Journal today opens, "The downturn in the newspaper industry is getting worse."

The paper's Emily Steel quotes Ed Atorino, an analyst with financial broker Benchmark Co., saying, "Right now, you've got a perfect storm." He predicts total ad revenue will fall 4.3% this year, one of the steepest in history.

Here is an excerpt from the article. The full piece is at the Journal Online.*

Last fall, newspaper executives and analysts were caught by surprise by the severity of a slump that took hold last summer. Since the beginning of this year, the rate of decline in advertising revenue has accelerated. Total print and online ad revenue was down 4.8% to $10.6 billion in the first quarter from a year earlier, according to the Newspaper Association of America, compared with its full-year decline in 2006 of 0.3%.

Publishers have reported sharply lower ad revenue for April and May. The depth of the downturn is expected to become clearer as many companies report second-quarter earnings in coming days. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.