Magazine article Marketing

Marketing Mix: We'll Call You - Setanta Sports

Magazine article Marketing

Marketing Mix: We'll Call You - Setanta Sports

Article excerpt

With the Premiership football season imminent, Mix wants to know what we need to do to watch matches on Setanta.

Setanta Sports Good morning, thank you for calling Setanta. Can I ask your name please?

Mktg I just wanted to find out some details about the pounds 9.99 package.

Setanta Sports Can I take your postcode please? (Mktg provides details.) And the first line of your address? (Mktg provides details.) Can I have your name please?

Mktg Why? I just want to find out about the package.

Setanta Sports We need your details before we give you the information.

Mktg Why?

Setanta Sports It's Setanta's policy.

Mktg I don't really want to give you my details; can you tell me about the pounds 9.99 package and then if I'm interested I will give them to you.

Setanta Sports OK. It costs pounds 9.99 a month. There is a one-off subscription fee of pounds 10. From August, there will be nine channels covering a wide variety of sports.

Mktg What channels will I get?

Setanta Sports Setanta Sports 1, Setanta Sports 2, Setanta Golf, Rangers TV, Celtic TV, Racing TV, Racing World, NASN and there is up-and-coming Liverpool TV channel.

Mktg What about the Premiership? …

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