Magazine article Marketing

Marketing Mix: We'll Call You - Odeon

Magazine article Marketing

Marketing Mix: We'll Call You - Odeon

Article excerpt

Mix can't wait to see Harry Potter's latest outing on the big screen, but will Odeon's booking systems let us down?

Odeon Good afternoon, this is the Odeon helpline, how can I help?

Mktg Hi, I'm trying to book tickets online and I don't know whether my order has gone through.

Odeon OK, what film and cinema was it for?

Mktg Harry Potter at Kingston. I entered my card details and now it's saying 'please wait, checking payment details, this may take up to a minute', but it's been longer than that.

Odeon Chances are, the booking hasn't gone through.

Mktg Is there any way to check?

Odeon Yes, can I take your surname? (Mktg provides details.) OK, let's have a look. I can't find any transactions under that name.

Mktg It was for Friday at 7.30 pm.

Odeon It doesn't look like it has submitted it.

Mktg Can you book tickets for me?

Odeon Yes. So it's Harry Potter on Friday at Kingston. How many tickets do you need?

Mktg I ordered a family ticket, which came to pounds 23. Can I check that it's cheaper than booking an adult, a student and two children?

Odeon It would be cheaper doing an adult, a student and two children. …

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