Magazine article Management Today

Why Business Is Like. the Edinburgh Fringe

Magazine article Management Today

Why Business Is Like. the Edinburgh Fringe

Article excerpt

The Edinburgh Fringe is now the biggest arts festival in the world But wind back to 1947, when it began, and it was just a small gathering of eight uninvited theatre companies performing on the fringes of a major cultural event, the Edinburgh International Festival. So how did the Fringe achieve its meteoric success, eventually casting a shadow over the event it once clung to? And what can we learn from the Fringe to apply to business?

According to Jeremy Sturt, a director at consulting firm Just Add Water, the growth of the Edinburgh Fringe is typical of change in business. 'Change happens at the corners,' he says. 'If you want to institute change in business, whether change in employee culture or customer behaviour, don't try to engage everyone all at once, in one fell swoop. Get those on the edges to buy in, and the rest will follow.'

Changing the behaviour of entrenched customers or employees can be a daunting task - vast media budgets and an ever-wider range of communication channels exist for the purpose. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.