Magazine article Folio: the Magazine for Magazine Management

Hachette Buys Wenner's Family Life

Magazine article Folio: the Magazine for Magazine Management

Hachette Buys Wenner's Family Life

Article excerpt

Wenner Media, which has dangled Family Life in front of the publishing world for several months, has found a buyer in Hachette Filipacchi Magazines. (The purchase price could not be determined.) Lazard Freres & Co., which last October brokered Forstmann Little & Co.'s $1.4 billion acquisition of Ziff-Davis Publishing, is handling the sale for Wenner.

The acquisition will give Hachette an upscale parenting book that on first glance doesn't appear to fit snugly with its other titles. But the New York City-based company's presence in the automotive (Car and Driver, Road & Track), consumer electronics (Stereo Review, Audio) and shelter (Home, Met Home, Elle Decor) categories may help Family Life nab more ad pages. The title, launched in August 1993, has an ABC-audited circulation of 240,000.

Hachette has been more active than usual so far this year. Just days after the Family Life purchase, the company acquired Reese Communications, publisher of the 300,000-circulation Video. (The deal also includes Video's Buyer's Guide Series, which publishes six issues a year.) Hachette is also backing John F. Kennedy Jr.'s political magazine, George. …

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