Magazine article Editor & Publisher

Xerox Verde Film at USA Today

Magazine article Editor & Publisher

Xerox Verde Film at USA Today

Article excerpt

INTRODUCED 18 MONTHS ago as a dry-processing silver-free imaging medium for the graphic arts, Xerox Graphic Systems' Verde film is at last finding a place in newspapers.

At its Arlington, Va., production center, USA Today last year began testing an imagesetter version of the film, which is also produced for scanning and other applications. With what production vice president Ken Kirkhart called "outstanding" results of recent tests on the first commercial version of VSX-100 Digital Film, the national newspaper has decided to move beta testing out to selected local print sites.

Kirkhart said those local trials probably will he conducted at Gannettowned print sites rather than contract printers for USA Today. Because the paper is busy with several of other projects with a spring deadline, he said, the trials are not likely to begin before April. When they do, however, the film will be used in live production on all pages, black-and-white and color, according to Kirkhart. In Arlington, he said, "we've actually produced [color] pages on a production press" - though not for publication.

Testing in Arlington was performed on the recording half of what Kirkhart described as a magazine version of "old-technology" Ricoh drum scanners. The success of tests on the 12-year-old equipment, modified for Verde by Xerox, demonstrated the suplier's flexibility, according to Kirkhart.

When the film was introduced in late 1993, it held the promise of helping publishers comply with environmental regulations by eliminating the need to treat processor effluent laden with silver and other chemicals.

Since then, the Xerox Corp. business unit improved Verde and signed agreements with a raft of hardware vendors, who will supply equipment capable of imaging and processing the selenium-based heat-sensitive film.

Though believed suitable for type, there was concern that the original version could not carry an acceptable halftone image. …

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