Magazine article Editor & Publisher

ASNE Asks Canon to Drop Sponsorship of NFL Photog Vests

Magazine article Editor & Publisher

ASNE Asks Canon to Drop Sponsorship of NFL Photog Vests

Article excerpt

The American Society of Newspaper Editors (ASNE) is bringing their case against a National Football League requirement that sideline photographers wear vests emblazoned with two corporate logos to one of those sponsors.

In a letter to Canon USA Inc. President and CEO Yoroku Adachi, ASNE President Gilbert Bailon asked the camera maker to "reconsider" its decision to place its corporate logo on the vests.

"Your insistence on a change will help us maintain the trust of our readers as unbiased recorders of events," wrote Bailon, publisher of The Dallas Morning News' Spanish-language daily Al Dia.

ASNE, Associated Press Managing Editors, and the Radio Television News Directors Association protested the vest requirement in a recent letter to NFL Commissioner Roger Goodell. The vest, the groups contend, force journalists to become unwilling participants in the league's marketing and commercial arrangements. The vest also includes a logo of Reebok, the athletic shoemaker paying for the vests under an arrangement with the NFL.

Bailon makes the same point in his letter to Canon's chief: "We expect that you understand how important it is to our integrity as providers of news and information to both be and appear to be neutral observers. Labeling on apparel detracts from the appearance of independence and, frankly, damages our integrity."

Following is the full text of the letter: *

July 30, 2007

Yoroku Adachi President and CEO Canon U.S.A., Inc. One Canon Plaza Lake Success, NY 11042

Dear Mr. …

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