Magazine article Marketing

Marketing Mix: We'll Call You - Cheltenham & Gloucester

Magazine article Marketing

Marketing Mix: We'll Call You - Cheltenham & Gloucester

Article excerpt

We're worried our local bank might be closed. Can C&G convince us not to take our business elsewhere?

C&G You're through to Pat at C&G, how may I help you?

Mktg Hi, I'm just ringing up to get some advice. I've just heard that C&G is closing 31 branches and I'm worried that my branch will be one of them.

C&G Which branch do you use?

Mktg Newport, South Wales.

C&G Well, we only heard the news ourselves yesterday. It came as a blow because we didn't have the information until people began phoning up Has Newport got a Lloyds branch?

Mktg Yes.

C&G It's not confirmed yet, but because we're the same company, we think there might well be a C&G desk within the Lloyds branch that will handle C&G customers.

Mktg Wouldn't it be better if I just moved my account to Lloyds?

C&G At the moment, I would leave it as it is. It's a bit early because nothing is going to happen for six months anyway. We've been told not to worry. If you have a passbook account, we'll decide what the options are going to be for you in the future. At the moment it's just an announcement. I would put my neck out and say that it's a cost-cutting exercise. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.