Magazine article Editor & Publisher

PAULINE'S PICKS: 'Montgomery Advertiser' Blends Young Readers and Citizen Journalism

Magazine article Editor & Publisher

PAULINE'S PICKS: 'Montgomery Advertiser' Blends Young Readers and Citizen Journalism

Article excerpt

Newspapers are having a harder time attracting younger readers. Studies have reported that young people are not likely to pick up a paper, so online would seem like the natural direction to go.

Even if a newspaper has a strong Web presence, the content has to be just right to keep the readers interested: keep it local and keep it relevant. And don't try too hard to be hip.

The Montgomery Advertiser is trying its hand at an interesting mix of youth-oriented content and citizen journalism. Their youth section call the Montgomery Underground focuses on local arts and entertainment, and even lets the readers add their own material.

There are video interviews with local and national artists as well as some podcasts. The blogs, though, were my favorite part of the site, since they are written by 20-somethings in the area. One guy is an up-and-coming rapper, another gal runs a music promotion company and still another is a teacher and an aspiring actress. …

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