Magazine article Marketing

Marketing Mix: We'll Call You - VSO

Magazine article Marketing

Marketing Mix: We'll Call You - VSO

Article excerpt

We want to do voluntary work abroad, but is there anything in VSO's admission that it could be a pointless exercise?

VSO Good afternoon.

Mktg I've just finished uni and am looking to do some volunteer work, but I saw some media reports that VSO said 'voluntourism' can cost students thousands but does nothing to help developing countries.

VSO Are you looking to volunteer with VSO?

Mktg I was looking to go with AidCamps to Cameroon.

VSO Well, I can tell you about volunteering and your suitability for VSO. How old are you?

Mktg I'm 21.

VSO We run youth schemes that I think best suit you. One is youth development, which is a 10- to 12-month placement with time overseas working on a particular project. It's more of a solo adventure. Our other scheme is global exchange - group-based, lasting six months.

Mktg What's the cost?

VSO We ask all volunteers to raise pounds 600 in funds for the global exchange and pounds 900 for the youth project, and we give you as much support and advice as possible.

Mktg The scheme I was looking at was pounds 595 plus the cost of flights.

VSO We would cover your flights. From my viewpoint it's difficult to judge on price. …

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