Magazine article Success

Marketing: 7 Secrets to Instant Income

Magazine article Success

Marketing: 7 Secrets to Instant Income

Article excerpt

JANET SWITZER KNOWS THAT UPPING YOUR PROFITS IS EASIER than you think. Switzer, a seasoned marketing and advertising expert with twenty years experience developing marketing strategies for many of the world's most successful entrepreneurs, has written a guide for squeezing more money out of your business in Instant Income (McGraw Hill, 2007). Marketing savvy is essential to ring in sales, and Switzer has captured many tricks of the trade. Here she shares seven of her marketing tips for increasing cash flow fast:

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1. BE A SPECIALIST Position yourself as an authority in your area of business by appearing as an expert on radio or television shows. Have a pitch that will appeal to producers: either a solution to a particular problem or timely advice that ties into current events. Submit articles to Web sites that will get your name--and thus your product--in the news and on search engines. Customers are more likely to buy from an expert whose name they recognize.

2. PARTNER UP Don't be afraid to look for joint-venture opportunities. Set up a mutually beneficial system with other businesses that allows you to sell their products to your customers or make yourself an add-on to someone else's product.

3. PAY LESS FOR ADVERTISING Spend substantially less on display advertising rates by buying leftover ad space. Graphics departments always have extra space created by other advertisers and by the printing signatures or page counts required by today's massive printing presses, and most media outlets are willing to sell it off at a much smaller profit margin. …

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