Magazine article Management Today

On the Road: Motor Mouth

Magazine article Management Today

On the Road: Motor Mouth

Article excerpt

The roar of Aston Martin's Vantage Coupe is the most seductive you'll hear this side of a Tornado jet. Sathnam Sanghera reports.

What happened? A year ago I took a sabbatical from business journalism and was looking forward to returning to a world where fat cats flit around happily in limos and rob the earth of its resources with impunity. But commerce developed a conscience in my absence. Suddenly, 'green business' is no longer an oxymoron. Oil companies claim to have joined the fight against global warming. And Stuart Rose has given up his Bentley for a hydrogen-powered BMW.

The change makes the task of reviewing cars for a business magazine problematic. Especially when the first model is the Aston Martin V8 Vantage. You see, while the Coupe has many conventionally admirable qualities, it's as green as Miss Piggy. In my four days of ownership, I went through a transatlantic quantity of fuel, and in our new caring world that is probably where a review should both begin and end.

But this baby Aston has mitigating qualities. For one thing, when you put your foot down it makes the most seductive gutteral noise you'll hear this side of an accelerating Tornado jet. Also, it's extremely practical: I used it for everything from a weekend in the New Forest to ferrying a bag of chapatti flour for my mother across Wolverhampton. And it's very pretty.

When I reviewed the DB9 a few years ago the reaction of onlookers was astonishing: you'd have got less attention if you strapped Jennifer Aniston and Brad Pitt naked to the roof rack of a Mondeo. But the smaller Vantage is even more of a crowd-stopper. …

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