Magazine article Marketing

Adwatch: Tesco - 'Morrisons Price Check'

Magazine article Marketing

Adwatch: Tesco - 'Morrisons Price Check'

Article excerpt

When I first looked at this week's Adwatch list I was in a bit of a quandary as to what to review.

I wasn't sure that there were any creative gems listed. Neither could I spot any ads that I thought were punching well above their media spend. So I've chosen the easy option and gone for the number one, the latest ad from Tesco.

I have to admit, thanks to doing Marks & Spencer's advertising, I have more than a passing interest in the world of supermarkets, and I have to say that I have a very healthy respect for Tesco's advertising history. It's a brand that really understands who and what it is in the advertising it has done over the years. An essential part of what makes Tesco Tesco, is the way in which it offers value - and that is what this latest ad is all about.

Every week Tesco operates a price check where it compares its prices with the other leading supermarkets. This week, it tells us that it has 3024 products that are cheaper than those in Morrisons.

As I thought that Morrisons was more of a value player than Tesco, this is fairly surprising news. …

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