Magazine article Marketing

Marketing Mix: We'll Call You - Britvic

Magazine article Marketing

Marketing Mix: We'll Call You - Britvic

Article excerpt

We're keen to win a grand with a funny video about Pepsi. Can its UK distributor give us more details?

Britvic Thank you for calling Britvic, how can I help you?

Mktg Hi, I keep seeing the Pepsi 'Lips' ad everywhere and want to find out about the competition to win pounds 1000.

Britvic OK, you need to go to the Pepsi website.

Mktg What's the address?

Britvic There's a bit called Express Your Taste, where you can send in a video of yourself with a can of Pepsi Max. I'm just looking on the website. Do you want to enter?

Mktg Yes.

Britvic This isn't something we're getting involved with.

Mktg I looked for a number for Pepsi but couldn't find one. Does everything go through you?

Britvic Yes, it does. Right, you have to show how much you love Pepsi You can sing Pepsi, or burp it. Whatever you want to do to express your love of Pepsi. We recommend the clips are kept quite short, maximum of 30 seconds. There is also a file size limit of 40Mb and we want them to be reasonably clean.

Mktg Do I upload it?

Britvic Yes, go to the site and sign up and then you can upload it. There are instructions on there.

Mktg When is the competition running until? …

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