Magazine article Marketing

Marketing Mix: We'll Call You - Northern Rock

Magazine article Marketing

Marketing Mix: We'll Call You - Northern Rock

Article excerpt

We have some cash to invest, but after recent events are a little reticent to opt for a Northern Rock ISA. Should we be?

Northern Rock Good afternoon, how can I help?

Mktg I want to take out an ISA but I'm a bit worried with all that's going on. If I invest my savings, will they be covered by the government?

Northern Rock It's just existing deposits that the government is guaranteeing. If you put money in now, it won't be covered - no more than it would at any other building society or bank.

Mktg Are you recommending people take out ISAs now or should they wait until everything is sorted?

Northern Rock I can't recommend it. It's entirely up to you. It's business as normal for Northern Rock. The government wouldn't cover us if there were major problems.

Mktg Is the bank going to go bust?

Northern Rock No. The government wouldn't cover us if there was a chance of that happening. The only possibility would be a takeover, in which case any accounts would still be covered. But we don't see that happening in the near future.

Mktg Do you have details on your savings accounts and ISAs?

Northern Rock I don't but I can transfer you to a sales assistant. Do you have an account with us?

Mktg No.

Northern Rock Can you hold? …

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