Magazine article Management Today

Editorial: CSR Poses Awkward Questions

Magazine article Management Today

Editorial: CSR Poses Awkward Questions

Article excerpt

MT has gone big on responsibility in this issue: how do you do the right thing and become a 'good' company?

Over the past two years this question has veered in one direction. When we last looked at the subject of CSR in depth, climate change was something you sought out by heading south for the sun on holiday. Now the perils of global warming threaten to engulf the whole CSR debate, as businesses fall over each other to reduce emissions, swap Prius for Porsche and get sustainable.

This is all well and good, but it's important that other equally pressing issues about how business functions within communities are not forgotten. For this reason we've chosen to profile Julia Cleverdon, head of Business In The Community, in this edition. She is a legendary persuader to whom nobody, even the most callous, can say no. I attended one of BITC's 'Seeing Is Believing' visits last year with some big business cheeses. We looked at schools in deprived areas of London and left with Julia's message that tea and sympathy were not enough: businesses must get involved to improve things.

The whole CSR debate is beginning to mature. In enlightened firms it is no longer the preserve of the corporate affairs department, and that has to be a good thing. …

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