Magazine article Management Today

Decisions: Co-Founder and One of MT's '35 Women under 35'

Magazine article Management Today

Decisions: Co-Founder and One of MT's '35 Women under 35'

Article excerpt

MY BEST...

We thought the industry wasn't dealing properly with these life-changing tests, so we set up DNA Clinics. I didn't want to create a faceless company. I'd worked in clinics before where, on the NHS, you got counselling if you wanted a genetic test for a medical reason. But on the private side of the industry, there wasn't anything, so I feel more proud of our product than if we just sold kits over the internet and wrote letters telling people their results.

The concept is so unique, which gives us a niche in the market. We launched the first clinic in Liverpool in 2005 and, as the first of its kind in Europe, it got a lot of press. We've got 37 clinics now, and we're launching another six in the next few months.

- My worst...

When we went to launch the first DNA Clinic in Liverpool, we knew there'd be press interest because of the uniqueness of the idea. …

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