Magazine article Marketing

Marketing Mix: We'll Call You - National Trust

Magazine article Marketing

Marketing Mix: We'll Call You - National Trust

Article excerpt

Mix feels a barge trip coming on. But the foot-and-mouth outbreak could ruin the fun. Will we have to curtail our walk?

National Trust Hello, National Trust, how can I help?

Mktg Hi, I want to go on a barge trip this weekend along the River Wey from Guildford and maybe go for some walks, but I need some advice because of the foot-and-mouth outbreak in the area.

National Trust Are you worried about the trip because of the journey into the surveillance zones?

Mktg Yes.

National Trust OK, I'll give you the number of the Wey-based office They will be able to give you accurate information (gives number). I hope that's OK? I'm actually looking to do that trip, I hope you enjoy it.

Mktg Thank you (Mktg rings number).

National Trust Hello, National Trust Wey Navigation.

Mktg Hi, I'm looking to do a trip this weekend along the River Wey, with walks included. I just need some advice. Will I be able to do the trip?

National Trust The River in its entirety is open for boating, but the towpath is closed for a two-mile stretch between Papercourt Lock and Newark Lock. This won't affect boating, but it means that you can only get off the boat to operate the locks in this section.

Mktg We were looking to get off the boat to do some walks. …

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