Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Editor's Note

Magazine article Marketing to Women: Addressing Women and Women's Sensibilities

Editor's Note

Article excerpt

When we came back from a family vacation recently, I was faced with the task of sorting through the pile of unopened mail that had accumulated during our trip while my 8-year-old hopped up and down beside me chanting "Any mail for me? Any mail for me?"

"Why don't you just give her the junk mail to open?" my husband suggested.

That's because there really wasn't any.

This is not to say I didn't get any print mail solicitations. There were plenty. But none of them would I categorize as junk. For the most part, they were pieces of mail with information I wanted to read.

In my mail that week I found:

* A catalog from a store I frequent.

* A coupon from a catalog I used to love but haven't bought from recently.

* A sample copy of a newsletter aimed at writer and editors.

* A solicitation from a non-profit affiliated with a cause I support. …

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