Magazine article CRM Magazine

Best Kiteboarding Splashes into E-Commerce Using NetSuite

Magazine article CRM Magazine

Best Kiteboarding Splashes into E-Commerce Using NetSuite

Article excerpt

Best Kite boarding supplies all manner of gear and equipment for kiteboarding, one of the world's fastest-growing watersports. Having built a reputation for flexibility and quality, the company was running into a serious flexibility problem of its own: Its front- and back-end operations were not fully integrated.

"The original system that was put in place never linked up properly," says Troy Lawson, the company's chief operating officer. "Our front end wasn't as stable or flexible as we would have liked, and there was a lot of duplicate entry required to keep the systems in sync."

Furthermore, the customized shopping cart Best Kiteboarding was using for its Web site was close to wiping out. "We had customized our shopping cart to the point where we couldn't develop it anymore; we were stuck," Lawson says. "We could never upgrade or increase its capabilities." Unwilling to let a more-limited technology in the office limit growth on the water, Best looked for a better solution. …

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