Magazine article Ebony

Evolving Ebony: The Best Gets Better: A Message from the President & CEO

Magazine article Ebony

Evolving Ebony: The Best Gets Better: A Message from the President & CEO

Article excerpt

During the past few months, you probably have noticed a number of changes in EBONY, some major and some a bit more subtle. The main idea behind this facelift is to make the magazine more appealing, more functional, more contemporary and more reader-friendly. With these various changes--in both content and presentation--I believe we're building upon our tradition of excellence.

As I have said in the past, EBONY is a work in progress, continually being shaped to meet the needs and desires of our readers in this ever-changing society. Through this regeneration and renewal of the magazine, you've seen the introduction of new entries (including a contributors' page, and monthly technology and "Two Sides" features). There are dazzling, appealing layouts with larger, more dramatic photographs; an expanded EBONY Essentials package; more focus on the arts and culture; an expanded look at women's and men's fashions; and there are more hard-hitting, topical and thought-provoking stories like "Enough: Why We Need To Stop Using The N-Word" and the special section (and cover) on the "Culture of Disrespect."

In this issue, which features singer/actress/humanitarian Alicia Keys on the cover, part of our new direction, for example, is represented in a more in-depth, wide-ranging presentation of our annual introduction to next year's new cars. Not only do we feature the new vehicles of 2008, but we've created a special section of articles that include "The Black Impact on Car Designs," "Customized Cars (And How You Can Customize Your Ride)," plus a look at the vehicles that celebrities park inside their garages. …

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