Magazine article Black Enterprise

Natural Attraction: Bath and Body Products Maker Delivers Wholesome Goodness

Magazine article Black Enterprise

Natural Attraction: Bath and Body Products Maker Delivers Wholesome Goodness

Article excerpt

[ILLUSTRATION OMITTED]

"HAD I NEVER GOTTEN SICK. I WOULD HAVE NEVER started a business," says Dawn Fitch. Created in 2002, Pooka Inc. manufactures handmade bath and body products without preservatives. Believing only the purest ingredients should go on your body, Fitch is enjoying the fruits of her labor. The East Orange, New Jersey-based company generated revenues of $398,000 for 2006 and Fitch projects 2007 sales to reach $750,000.

Fitch, 40, started the company following her diagnosis with hypoglycemia, where the body's blood sugar levels drop to the point that it can cause sweating, trembling, hunger or dizziness. In adopting a healthy regime to counter the effects of her condition, Fitch decided to take care of herself inside and out. In addition to altering her diet, Fitch began making her own body products. After receiving rave reviews, and with the help of a $30,000 investment from family and friends, Pooka Inc. was officially born. The name, a variation of "Pookalitas," is a term of endearment Fitch's mother calls her children.

Fitch attributes the company's growth to a highly supportive staff that includes her sister, Donna Lynn, who is vice president of business management, as well as two close friends: Tricia Akinwande, VP of finance; and April Reeves-Mathis; VP of sales, marketing and public relations.

Although Pooka Inc. has only five full-time employees, Fitch says about 14 family members and friends volunteer to help. …

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