Magazine article Editor & Publisher

A Vegas Notion: Selling Sex Now Permitted in Papers

Magazine article Editor & Publisher

A Vegas Notion: Selling Sex Now Permitted in Papers

Article excerpt

Newspaper ads generate traffic. Just ask Bobbi Davis, owner of Nevada's Shady Lady Ranch and a plaintiff in a lawsuit that overturned a state law forbidding bordellos from advertising in Las Vegas media.

"It's doing good, it really is," she says about her new advertising. "A lot of people are calling, and a few people have even come on out."

That's saying something, because the brothel is located 150 miles from the Strip in a town named ... nothing. "Actually, we don't live in any town, we're in the middle of the desert," she adds.

Shady Lady's ads now run twice a week in the Daily Visitor Guide, which is wrapped around copies of the Las Vegas Review-Journal sold only on the Strip and the rest of the Resort Corridor. She also advertises in CityLife, an alt-weekly published by the R-J's parent, Stephens Media Group.

R-J Publisher and Stephens Media Group President Sherman Frederick points out that the bordello ad is not running in the daily newspaper itself, or in copies that go to subscribers or single-copy readers outside the tourist territory. "Obviously any publisher is going to look at a brothel ad and be a little concerned about, 'Is this something we want in the paper? …

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