Magazine article Art Monthly

Small Art, Big Logo

Magazine article Art Monthly

Small Art, Big Logo

Article excerpt

Channel 4 started the promotion of its Big Art Project by unveiling its '4' logo, a 15m-high object described as a public sculpture, outside its television headquarters. Photographer Nick Knight has covered the familiar design with close-up images of muscle-clad chests, or as he terms them, 'places near the human heart'. The Nick Knight design will be followed by others from artists Mark Titchner and El Anatsui.

The new public work serves as the subtle figurehead for a television campaign that seeks to encourage debate in the UK around public sculpture. The programme, which has been in production over the last two years and no doubt leaves a trail of abandoned researchers and camera-unfriendly artists, will focus on seven selected sites around the country: Beckton, Belfast, Burnley, Cardigan, the Isle of Mull, Sheffield and St Helens. The films will follow discussions with artists trying to make and install work, and include responses from the public and from funding bodies. Artists involved include Jaume Plensa, Jeppe Hein, Rafael Lozano-Hemmer and Greyworld. David Barrie, director of the Art Fund, has commented: 'Big Art promises to deliver works of art of real quality from a very impressive list of contemporary artists. …

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