Magazine article Newsweek

Can It Kindle the Imagination?

Magazine article Newsweek

Can It Kindle the Imagination?

Article excerpt

Byline: Steven Levy

We read the fine print on Amazon's new gadget.

Amazon CEO Jeff Bezos says THAT the Kindle may be the most important thing he's ever done. But how well does it work? As the first journalist to get his hands on the device, I found it fit my hands pretty well. It's comfortable to hold, and the huge NEXT PAGE and PREVIOUS PAGE buttons on the sides make it easy to keep reading at a steady pace. On the other hand, the prominence of those buttons makes it almost impossible to pick up without inadvertently turning a virtual page.

Navigation through the various features is via a novel system centered on a clickable "select wheel" that moves a silvery cursor up or down a slim bar, like an elevator moving through a shaft. It's dead simple to master, but a little slow.

The real acid test was whether the Kindle was capable of transporting a reader into that trancelike zone where the world falls away. My suspicion, since I've had a Sony Reader (which uses the identical E Ink technology), was that it would, and I was right. I read a Dan Silva thriller, Richard Russo's new novel and Eric Clapton's unsatisfying memoir, and didn't feel I was missing anything that I would have gotten in a "real" book.

It's also exciting to get a daily dose of The New York Times and other papers. But the interface for newspaper reading is disappointing -- you have to painstakingly go through article lists, and often the stories are insufficiently described. Still, getting the Times in one burst on a daily basis, no matter where you are, is closer to getting a hard-copy delivery than picking out articles on the Web, and it costs $13.99 a month compared with the $50-plus I pay for home delivery. Do the math.

The real innovation of the Kindle is connecting by its wireless Whispernet, which works well from pretty much everywhere. When you go to the Kindle store, you are greeted like an old friend since your Kindle account is linked to your Amazon buying history and recommendations. …

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