Magazine article Communication World

From Boomers to Gen Xers: Communicating across Generations

Magazine article Communication World

From Boomers to Gen Xers: Communicating across Generations

Article excerpt

The workforce is poised to undergo drastic changes in the next few years. As baby boomers prepare to retire, new generations brought up on the Internet emerge to take their place. How can communicators ensure that their messages reach everyone? The articles in this issue examine the different communication needs of each generation, and provide tips on how to construct marketing messages and employee benefit campaigns that will appeal to everyone, from traditionalists to baby boomers to millennials.

Marketing to Different Generations: Choose Your Message Wisely

by Cam Marston

There has been a lot of buzz lately about the dynamic created by having four generations in the workforce at once. Dozens of experts, myself included, have spent hours with businesses world wide to help their management better understand how to connect with employees by learning how a generational perspective can color the world and affect business relationships.

Helping Them Plan for the Future

by Diane Gallagher, ABC

As the baby boomer generation--80 million strong in the U.S. alone--prepares for retirement in the next few years, benefit communication has come to the forefront of employee communication. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.