Magazine article Management Today

Decisions: David Evans - , Founder and CEO of the Performance-Improvement Firm

Magazine article Management Today

Decisions: David Evans - , Founder and CEO of the Performance-Improvement Firm

Article excerpt

MY BEST...

When I was first hawking my plan around, trying to raise money, the banks kept asking: why Grass Roots? I said it's because that's what I'm dealing with - with issues of the grass roots of a business. If you listen to the radio, watch the TV or read the newspapers, people use the words 'grass roots' almost endlessly, thereby giving my brand free advertising. Every time people heard that expression, it would get into their synaptic connections, and they would think that they had heard of me.

So the name had lots of relevance and I got lots of free advertising. That was a great decision.

MY WORST...

In 1985, I met Martin Sorrell just before he bought his stock in WPP. He talked about his ambitions for his company and said: 'I need someone like you to be a partner.'

We decided to go after a publicly listed US company called Promotions House that was operating in my space. …

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