Magazine article Marketing

Marketing Mix: We'll Call You - the Football Association

Magazine article Marketing

Marketing Mix: We'll Call You - the Football Association

Article excerpt

The FA and E.ON are advertising a scheme for travelling football fans to cut their carbon emissions. What's it all about?

FA Hello, the FA.

Mktg Hi, I've just seen an ad in the paper and just want some more information. It's concerning reducing your carbon footprint as a football fan, in terms of travelling to games and things like that. Are you the best person to speak to?

FA I'm sorry, you'll have to give me a little more detail.

Mktg It's a joint scheme run by the Football Association and E.ON. The ad has an internet site listed but I currently don't have any access to the internet. I think it's a venture to get fans involved in car-pooling for away games. Do you have any information?

FA You'll have to bear with me and I'll try to find some for you.

Mktg Thanks (Marketing holds).

FA Hi, basically you can find all the information you need on the website (gives website details).

Mktg Sorry, but I don't have access to the internet at the moment so I can't access that information. I just wanted to speak to someone involved with the scheme and maybe get some tips. I'm an Arsenal season ticketholder and so I'm interested in a car pool for away games. Is anything like that set up within the scheme?

FA You need to register on the website. …

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